British fashion label Monsoon is reportedly searching for a new spokeswoman after a #1 million ($1.95 million) modeling contract with Elizabeth Hurley failed to increase profits for the design house.

Hurley, who recently married businessman Arun Nayar in a number of ceremonies in the UK and India, is apparently "too mumsy" (mother-like) for the label who normally target a younger, more bohemian market.

A source tells British newspaper The Sunday Mirror, "The label has started investigating possible replacements for Liz.

"We had a disappointing period before Christmas and hoped that signing Liz would improve the figures. While the disappointing profits aren't Liz's fault, the company wants to shake things up and get back to its core market.

"People have suggested that Liz's image is too mumsy. She's also a bit too refined for Monsoon, which sells boho-chic clothes rather than tight jeans and low-cut tops."