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Sunday, April 22, 2007

Drew Barrymore grew up with tear sheets of models such as Cheryl Tiegs, Rachel Hunter and Christie Brinkley plastered on her bedroom wall like wallpaper. Come January, another young girl can do the same with Barrymore's photo.Barrymore is CoverGirl's newest model and spokeswoman, joining a stable of famous faces that includes her former idols and, more recently, Queen Latifah, Molly Sims and Rihanna.Her selection by the Procter & Gamble Co.

beauty brand was to be announced Wednesday at a news conference in Los Angeles.The 32-year-old "Charlie's Angels" actress is also a co-creator of the ads, and before any wardrobe or beauty decisions were made at Monday's print shoot, Barrymore said she was consulting on the concept, graphics, lighting and how the photo would be cropped."I leave the makeup and product up to them, that's their expertise," she told The Associated Press in a phone interview from the set. "What I want to do is honour the tradition of CoverGirl but hopefully bring myself and my personality into it, as well as some edgy fashion-forward thinking and positivity to it."Look for her in a nude-coloured dress, which, Barrymore explained, is a contrast to the bright colours often used in cosmetics ads."I like to be involved in every aspect. I'm a control freak but I keep those issues at bay when I work with other people," she said with a laugh.It's Barrymore's strength that led the company to seek her out."We partnered with Drew because she emulates the iconic image of CoverGirl with her fresh, natural beauty and energetic yet authentic spirit," said Esi Eggleston Bracey, vice president and general manager of CoverGirl Cosmetics North America.Barrymore said she loved the chance to play with makeup
and try modelling. "What girl doesn't fantasize about it?" she said.At the same time, she's more of a jeans and T-shirt girl; literally what she was wearing on this day along with Vans sneakers.It is Barrymore's first foray into commercials.She even surprised herself, but the thought of being a CoverGirl still popped into her mind months after she was approached, Barrymore said. She took that at as a good sign.
Now Drew Barrymore becomes the newest face of CoverGirl cosmetics joining Cheryl Tiegs, Rachel Hunter, Christie Brinkley, and Tyra Banks.

“I am honored to be associated with a brand that has been at the forefront of their industry for almost 55 years,” Barrymore said in a release.

“CoverGirl had managed to change with the times, yet stay in touch with women of all ages and backgrounds.”

In a first for the Proctor & Gamble-owned brand, a cover girl will go behind the camera to direct the commercial, Fashion Wire Daily informed.

“Drew is a wonderful addition to the CoverGirl family and her role – both in front of the camera and behind the scenes as co-creative director – is new and different for the cosmetics industry,” noted Esi Eggleston Bracey, vice president and general manager for CoverGirl Cosmetics.

But this isn’t the first time Barrymore has used her face for a campaign. In 1993 she worked for Guess Jeans and more recently was the face for Missoni.

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